'Sweet' taste of success

White Total Design helped ensure the successful start up of a bespoke cake business, ‘The Cup Cake Company’, with a logo, website (www.thecupcakecompany.eu), flyer and a series of press advertisements.

Business owner Megan Williams said: “Because of the personal nature of the business, much of my work is by referral, but I also needed support materials. Central to this was photography, so White arranged a photo shoot with a Hampshire-based photographer Ginette Chapman whose attention to detail ensured the home-baked cakes look their best.”

Megan continued: “I have received an excellent response from private and corporate customers both locally in central London and farther afield. Customers love the name and I’ve had praise, in particular for the website, which gives them a really good taste of what’s on offer and reassures them that this is a professional service. The White team have helped and supported me, and allowed me to get on with running and building my business.”

The Cup Cake Company’s market ranges from celebrations such as birthdays, weddings and anniversaries to corporate events such as Champagne Tastings, shop openings and office functions. Megan added: “The beauty of our service is that it is totally bespoke as the cakes can be tailored to suit customers’ requirements with colours, messages and personalised trimmings.”

Graham Nash, Designer , said: “We’ve enjoyed working with Megan. It’s refreshing to get involved with a new business, especially one with so much energy and potential. We have acted as a sounding board for Megan as well as producing a range of marketing materials which are simple and yet give the products the chance to sell themselves.”