Identity review for Chilworth Group

Our Creative Team have now completed a complex corporate Identity review for The Chilworth Group.

Following a period of global acquisition the organisation, formerly Chilworth Technology, recognised the need to align all of their Global Businesses under one Corporate Brand.

Samantha Clough, Business Development Manager, added: We were appointed to drive this process by undertaking a brand review and then making suitable recommendations on how the brand could work across all Business Units. This was a challenging process as we had to overcome both cultural and language barriers. The process resulted in the addition of the word Global, re-prioritisation of the strapline and modernisation of the font and colour palette... evolving the brand to reflect that of a growing global business.