The Cupcake Company Case Study

The Cup Cake Company’s market ranges from celebrations such as birthdays, anniversaries, weddings and anniversaries to corporate events such as Champagne Tastings, shop openings and office functions.

The brief

As a start-up company ‘The Cup Cake Company’ needed an identity, branded stationery and a range of marketing communications materials to promote the business, and most importantly to reflect the product as the ‘hero’.

WTD created a logo, a website (www.thecupcakecompany.eu), a flyer and a series of press advertisements.

The solution

An impactful, engaging and informative website which reflects the quality of the cakes on offer. The site uses specially commissioned photography – feature galleries and special occasion ideas.

Megan Williams, owner of The Cupcake Company commented: “I have received an excellent response from private and corporate customers both locally in central London and farther afield. Customers love the name and I’ve had praise, in particular for the website, which gives them a really good taste of what’s on offer and reassures them that this is a professional service. WTD have helped and supported me, and allowed me to get on with running and building my business.”

Graham Nash, Designer, said: “We’ve enjoyed working with Megan. It’s refreshing to get involved with a new business, especially one with so much energy and potential. We have acted as a sounding board for Megan as well as producing a range of marketing materials which are simple and yet give the products the chance to sell themselves.”