VT Education & Skills Case Study

VT Education and Skills, a division of the VT Group, specialises in providing support services to schools and local government. The VT Careers Management division is responsible for producing a range of careers guidance literature aimed at young people between the ages of 12-19 years.

The brief

Connexions is an advice and guidance service for students aged 12 to 19. It brings together all the support services that young people need including careers guidance. The initiative involves a broad partnership of organisations including county councils, careers guidance companies, youth services, the voluntary sector and learning and skills agencies.

Each year their objective remains the same – to present important information in a format that young people and their parents/carers will want to pick up, read and act upon.

The solution

A range of innovative and eye-catching literature that consistently fulfi ls the brief and appeals to its target audiences. Our creative team is challenged to reinvent each publication every year to communicate with today’s teenagers.

Having worked with VT for the past 12 years, we fully understand the requirements to successfully communicate to such a diverse target audience.

VT Careers Management Group’s Head of Marketing, Jan Ellis, said: “We have been working successfully with WTD for a number of years during which time they have produced a consistent stream of high quality literature which has captured the interest of students, teachers and parents alike. In all our projects we pool our combined expertise on a massive scale, with very positive results.”