Oralmedic Case Study

ORALMEDIC, a revolutionary new mouth ulcer treatment that eliminates mouth ulcer pain in seconds!

Our clients Marketing objectives were:

• To launch Oralmedic in the UK and across Europe as a major brand within the mouth ulcer treatment market.
• To achieve pharmacist and dental professional recommendations.

The brief

We were briefed to:

• Create a packaging design for Oralmedic that could be successfully launched in the UK and across Europe.
• Create new brand identity and develop a BTL campaign for launch to include point of sale, detailing materials and consumer leaflets.
• Complete pre-press artwork in a number of European languages and Hebrew.

The solution

Oralmedic called for a modern, ‘targeted’ pack design to inform the consumer that this was a revolutionary new product. Additionally, shelf standout and communication of Oralmedic’s unique benefits on pack were paramount.

Our design team created an impactful solution using a modern face graphic and rays to highlight the targeted nature of the product. Simple clear benefit communication ensures that the consumer understands the rationale immediately, an
important factor when quick decisions are made at the point of purchase.

To complement the striking packaging a range of materials were developed to enhance the branding and reinforce the message to the consumer and sales assistant, and establish Oralmedic within
the market.

Nick Burgoyne, White Total Design’s Account Director, “Working on new product launches are very exciting for us. The scope of this project suited us perfectly as we understood the brand’s marketing and communications objectives and therefore were able to deliver outstanding creative solutions.”