Solent Experience Case Study

Solent Experience has two impressive International America’s Cup Class (IACC) yachts for charter in the Solent. France 2 and France 3 enjoyed their glory as semi-finalists in the 1995 San Diego Challenge, and designed for speed, they provide the perfect vehicle for high-octane team building, bespoke corporate events or gift experiences for staff motivation.

The brief

With such an impressive offering Solent Experience needed to produce marketing materials that reflected the pace and excitement involved. We were tasked with designing a brochure and DL leaflet for Solent Experience to send to customers. These materials needed to refl ect the power, speed and excitement of the experience combined with a feel of genuine quality.

The solution

A dynamic 6 page full colour brochure and DL leaflet promoting this unforgettable experience.

Each piece of literature was designed to reflect the branding of Solent Experience. Powerful photography and spot varnish were used to give a quality, understated feel, and also highlight the thrill of the occasion.

Marc White, Head of Design at WTD, commented: “We were delighted with the results, as were Solent Experience, and feedback on the literature has been extremely positive both from the client and their target audience. The use of high quality images and action photography enhanced the feel of the design aimed to increase the anticipation of the day’s events.”